A PROFOUND VISION.
Time. Every one of us are on a journey that is objectively and individually deeply meaningful, a concept we wish to present and translate through our watch design and horology. Seamless geometric structures representing the eternal passage of time, blending our past, present, and future.
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A poetic approach.
Creating a narrative journey through design, each collection symbolising one of many facets; discovery, wonder, human achievement and heritage.
The brand name - A play and merge of a family name and the Latin word for soul - anima.
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A hero's journey.
OUR MISSION.
The industry is ever changing, and we wish to present our take and put a story on your wrist.
Our mission is to offer timeless pieces, with high quality and accessible prices.
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We promise to keep margin as tight as possible, for us this gives the best chance of putting our legacy onto your wrists. We aim to be a watch brand for everybody, with no strings attached, just a quality product, available for everyone.
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The community's brand.
